Tennis Paradise Extended: BNP Paribas Renews Sponsorship of Indian Wells Open

A Match Made in Heaven: BNP Paribas and Indian Wells Extend Partnership

The sun-drenched courts of Indian Wells will continue to be graced by the BNP Paribas name for at least another five years! The French bank and the tournament organizers recently announced the renewal of their title sponsorship deal, solidifying a fruitful 17-year partnership.

Since BNP Paribas first joined forces with the tournament, the event has experienced remarkable growth, transforming into a true "Tennis Paradise" and drawing massive crowds to the iconic palm-tree-lined Indian Wells Tennis Garden.

"When there is a good marriage, you stick with it," remarked Jose Placido, CEO of BNP Paribas USA, at a recent press conference. "We may have bumps in the roads...but they made it easy for us to be the title sponsor, and we want to continue. Like any good marriage, you just renew your vows every five years. In this case, we signed a new contract."

The Secret to Success: Continuous Improvement

The Indian Wells Open hasn't achieved its prestigious status by resting on its laurels. For the past decade, players have consistently voted it their favorite ATP Masters 1000 and WTA 1000 event - a testament to the tournament's dedication to excellence.

Assistant Tournament Director Peggy Michel emphasized the importance of constant evolution. "Our motto here is that we're never satisfied," Michel stated. "We don't rest on our laurels. So every year we'll start planning. As soon as this year is over, we'll start planning for next year."

The focus, according to Michel, remains on a trifecta of care: sponsors, players, and the dedicated fans who fill the stands.

The Ellison Era: A Legacy of Investment

The tournament's transformation has been significantly fueled by the vision of American billionaire and tennis enthusiast Larry Ellison. Since acquiring the tournament and the Indian Wells Tennis Garden in 2009, Ellison has injected tens of millions of dollars, elevating the event to new heights.